Max Grab Commercial

The commercial campaign for Max Grab highlights the product’s position as a premium, Australian made adhesive designed for the toughest trade environments. As one of Australia’s largest adhesive manufacturers keeping production local, RLA Polymers needed a high impact visual campaign to ensure Max Grab stands out in a crowded market and remains unforgettable to trade professionals.

The campaign centers on three core pillars: Max Speed, Max Strength, and Max Performance on the job site. By drawing parallels between elite Australian athletic performance and the product’s physical capabilities, the commercial delivers an engaging, memorable narrative that elevates standard product marketing into a cinematic experience.

Project Execution

The production of the Max Grab commercial relied on a fast paced, high energy narrative that seamlessly transitions between distinct high performance environments. The execution strategy leveraged elite local talent and dynamic match cuts to visually represent the core product attributes.

Creative Approach

The creative concept utilizes a clever play on the product name, pairing Max Grab with real world examples of extreme speed and strength. The ad opens at the racetrack with Australian racing driver Max Geoghegan to illustrate “Max Speed,” before transitioning to his garage where the product is put to work.

A seamless match cut takes the viewer to the gym, where Australian wrestler Bella Forraro demonstrates “Max Strength” through an intense workout, revealing a timber frame built with Max Grab. The final sequence match cuts to a live construction site, featuring an authentic RLA representative executing a real world application to tie the narrative together with the ultimate tagline: Max Speed. Max Strength. Performance to the MAX.

Production and Resource Management

To capture three vastly different environments while maintaining a premium commercial aesthetic, the production required precise multi location coordination across regional and metropolitan Victoria:

Winton Motor Raceway: Chosen to capture the high speed, dynamic automotive footage for the opening sequence.
Strong Frankston: Utilized for the high intensity gym environment to capture dramatic, high contrast athletic movement.
Kilsyth Construction Site: A real world job site used to ground the product in its natural trade environment with an authentic brand representative.

Project Gallery

Client

RLA Polymers

Service

Commercial Campaign

Project Date

June 2026

Cinematic Full Frame Capture Filmed using the Lumix system to deliver exceptional color science and dynamic range, ensuring the high speed racetrack footage and moody gym textures translated beautifully to a widescreen format.
Dynamic Match Cut Sequence Meticulously planned transitions between the racetrack, the gym, and the construction site to maintain a relentless, high energy pacing that keeps the viewer engaged from start to finish.
Advanced Lighting Control Utilized amaran fixtures paired with deliberate diffusion frames and reflectors to sculpt light across fast moving subjects, maintaining visual consistency across three completely different filming locations.
Authentic Talent Integration Features high profile Australian talent Max Geoghegan and Bella Forraro alongside an actual RLA representative to balance star power with genuine, on site brand authenticity.
Pristine Location Audio Deployed high quality Rode microphone systems to capture the raw, immersive environmental sounds—from roaring race engines to heavy gym chains—anchoring the sound design in reality.

Social Media

While we design high impact social media content for all trades, a huge portion of our current portfolio showcases our specialised work in the waterproofing industry. From general contracting to niche trades, we know exactly how to capture the gritty reality of a job site and turn it into engaging online content. Check out some of our recent waterproofing videos below to see the quality and storytelling we bring to every single trade project.